The Editorial Time Machine

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It's no secret that the editorial calendar and the calendar on the wall (or on your phone, these days) don't quite align. Here are a few behind-the-scenes insights that show you just how far off the two calendars are from each other.

Brrrr! It's BLAZING outside! It's been in the 90s in Colorado, my kids just went on summer vacation, and in the office we're procuring winter blankets for our annual September feature. Yup, we're already talking "keeping warm" when our horses are out fighting flies.

The day the July issue landed on our desks was the first day we uttered "Holiday Gift Guide."

The day the July issue landed on our desks was the first day we uttered "Holiday Gift Guide."

It truly is Christmas in July. (Sort of.) The early copies of the July issue landed on our desks yesterday, the same day we mentioned "2014 Holiday Gift Guide" for the first time this year in our weekly editorial meeting.

Happy New Year! June just began—we're barely halfway into 2014—yet the H&R editorial team is already beginning to plan the 2015 content we'll present to you next year. We'll have a big meeting with our editorial, sales, and management teams in a few short weeks.

It's that last point that's caused me to write today. I want to know what sorts of things you want to see in H&R in 2015. Now's the time to let your voice be heard, because we plan almost the entire year's worth of issues before August. 

Answers you provide to any of the following questions can help us provide the kind of content you're most interested in.

  • What training topics would you like us to cover? 
  • What events are you most interested in?
  • What problems are you dealing with in your riding? 
  • What health topics perplex you? 
  • How do you want to improve your horse life? 
  • What are your goals with your horse?
  • What's the biggest thing keeping you from reaching your goals?

You can comment here with your answers, send us a message on Facebook, or email me directly at jpaulson@aimmedia.com. I look forward to hearing your ideas!

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