Market Report: Day 3

By Jennifer Paulson

Saturday was denim day for us?we visited Wrangler, Ariat, Cowgirl Tuff, and Miller. Two big changes stood out.

First up: Wrangler. For our readers who are tired of bedazzled pockets, Wrangler has heard you and said “bye-bye” to bling on a few of its new Rock 47 styles that’ll be out in June. Offering four cuts?boyfriend, flare (bootcut), trouser, and skinny?the back pockets have minimal embellishment with just a small tag at the corner. This follows a trend of minimalism that we’ve seen all around the market. But for those of you who still love your sparkle, never fear. Wrangler will still offer styles to satisfy your rhinestone addiction.

This simple pocket represents what you’ll see in the new Rock 47 styles from Wrangler later this year.

At Ariat, we saw their new fire-repellant line of denim (available now) for men. In a category that’s known for less-modern styling, Ariat will offer men fire-repellant denim with a lower rise, lightweight feel, and finishing that makes the hardworking jeans look a lot more like mainstream denim. To ensure that these jeans endure the rigors the wearer puts them under, they’re made from ringspun denim.

Check back tomorrow for our final report, which will include a boot gallery.

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