In the 40-some years since it started, the Superbowl has become a grand annual diversion for much of America.
The parties...the chips and dip...the commercials...the betting pools...the beer and other "recreational beverages"...the excuse to veg out for half a day in front of a TV set.
Great if this is what floats your boat, but if not--I say, let's just go to the barn (or equivalent) and have a different kind of fun.
The horses will appreciate it. And those bulked-up guys, battling for the chance to wear the big ring, will never know you weren't parked in front of the tube to see them do it!