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OUR MISSION

Horse&Rider provides everything the modern Western rider needs to live today’s Western horse life. We bring them training tips from top professionals and sought-after clinicians. Expert veterinarians, behaviorists, and horsekeeping professionals help them give their horses the best care possible. Stories of accomplishment and Western life inspire them to enhance their own experiences. We do this across all media platforms—in print, on social media, on HorseandRider.com, and through video offerings such as Horse&Rider OnDemand. The Horse&Rider brand strives to be the go-to source to help our audience live their best Western horse life.   

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NOTE FROM OUR EDITOR

HR2019-JenniferPaulson

For our audience, horses aren’t just a lifestyle–they're the very core of life. They spend hours working toward goals in the arena, getting that lead change or perfecting an obstacle. They thrive on adventures found on scenic trail rides. They seek reliable information to take the best care of their equine partners. They aspire to travel to destinations that celebrate our Western way of life. By partnering with Horse&Rider, you can help us bring all of these elements to our audience that’s hungry for information and lives Western life every day. — Jennifer Paulson

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AUDIENCE DEMOGRAPHICS

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CAPTIVATING OUR READERS

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BY THE NUMBERS

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Magazine (published 4 times annually)

  • 72,000 subscribers

Website

  • 552,000+ users in 2018
  • 72,000+ pageviews each month
  • 26%+ of users in 2018 were between the ages of 25 and 34
  • 89% use mobile device

Email Newsletter (weekly)

  • 86,000+ subscribers

Social Media

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CONTENT PILLARS

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2019 EDITORIAL CALENDAR

ISSUESPACE DUEMATERIALS DUEON SALEFEATURES

SPRING

1/23/19

1/25/19

Happy, Healthy Senior

IN THIS ISSUE
• Picky Eaters
• Equine Massage
• How Old Is ‘Too Old’?
• Muscle Wasting in Seniors

PLUS
• Probiotics for Horses
• Trail Riding in Southeast Arizona
• ‘Barndominiums’: Living With Your Horses 

SUMMER

4/17/19

4/19/19

Tack/Gear, Summer Necessities

IN THIS ISSUE
• Trail-Riding Gadgets
• Find the Right Saddle
• Summer Necessities

PLUS
• Selecting Bedding
• Trail Riding in Utah
• What Bloodlines Can Tell You 

FALL

7/17/19

7/19/19

Great Grooming

IN THIS ISSUE
• Best Grooming Tips and Trends
• Favorite Grooming Products
• Protecting Your Horse’s Skin

PLUS
• Keeping a Horse on Stall Rest
• Trail Riding in the Black Hills
• Keep Your Barn Clean
• Choosing a Living-Quarters Trailer 

WINTER

10/9/19

10/11/19

Holiday Gift Solutions

IN THIS ISSUE
• Editorial Gift Guide
• Special Gift Advertising Section

PLUS
• Treating, Managing Heaves Trail Riding in New Mexico
• Show Apparel Myths
• State of Welfare in the Horse Industry 

In every issue: 

  • Training tips for all Western disciplines from trusted experts.
  • The latest health-care hot topics and reliable horsekeeping hints.
  • Can’t-miss trail-riding and travel destinations. 
  • Features about the people and issues influencing Western horse life. 
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TESTIMONIALS

HR2019-AlDuning

Horse&Rider is the leader in quality education and information for the avid horseman or horsewoman. Its newly updated format makes it fun to read and easy to navigate. I’m proud to be a contributor to H&R and enjoy my involvement thoroughly.” Al Dunning, Multiple-event world champion trainer, coach, and sought-after clinician

HR20196-LaurelDenton

Horse&Rider has become the horseman’s magazine, full of tips and ideas for the horseman of today. I can’t tell how many times I forward or copy the articles in the Ride&Train section to my students. Horse&Rider’s veterinary articles highlight the latest and newest procedures. But I think what I really enjoy most is getting to meet new people in the industry on the pages of the magazine and reliving memories with the horseman from days’ past.” — Laurel Denton, AQHA Professional Horsewoman and successful performance-horse trainer

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CLASSIFIED ADVERTISING

Reach over 72,000 avid readers monthly!

Classified rates:

HorseRider2019-Classified

Start as low as $3.75 per word (10 word minimum)

Perfect for selling:

  • Apparel and accessories
  • Saddle and tack
  • Books and video
  • Real estate
  • Barn and stable equipment

Contact:

Warren Wilson
Office: 760.546.1192
hr@aimclassifieds.com

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CUSTOM MARKETING SOLUTIONS

The Equine Network is the industry leader in print, online and social media—we know every type of horse enthusiast and reach every segment of the market. We provide creative and strategic advertising solutions that reach our audience across multiple platforms:

  • Native or advertorial content
  • Email blasts
  • Custom newsletters
  • Microsites
  • Retailer training
  • Sweepstakes, contests, and giveaways
  • Training with the experts: Win-a-Day series
  • Facebook and Instagram ads
  • Rich media banner ads: expandable, in-banner video, and sticky footer banner ads
  • Interstitial (pop up) banner ads
  • Video production and marketing
  • Ambassador program
  • Photo galleries
  • Surveys
  • Quizzes
  • In-house creative, execution, and promotions
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CONTACT US

HorseRider2019-MitchMiller

Mitch Miller 
Associate Group Publisher
Cell: 303.644.3782
mmiller@aimmedia.com

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HorseRider2019-MichelleAdaway

Michelle Adaway
Advertising Account Manager
Cell: 859.619.8263
madaway@aimmedia.com