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Horse&Rider 2020 Media Kit

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OUR MISSION

Horse&Rider provides everything the modern Western rider needs to live today’s Western horse life. We bring them training tips from top professionals and sought-after clinicians. Expert veterinarians, behaviorists, and horsekeeping professionals help them give their horses the best care possible. Stories of accomplishment and Western life inspire them to enhance their own experiences. We do this across all media platforms—in print, on social media, on HorseandRider.com, and through video offerings such as Horse&Rider OnDemand. The Horse&Rider brand strives to be the go-to source to help our audience live their best Western horse life.   

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NOTE FROM OUR EDITOR

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Horse&Rider has spent more than half a century speaking to the soul of the horse industry, through inspiring stories that breathe life into the practical instruction and horse care that form the foundation of our horsemanship. Horse&Rider reaches horse enthusiasts across the board—from parents striving to afford that first pony for their child and figuring out how to care for it to the most active competitors in the major breed and show associations. The iconic brand boasts an active OnDemand video library, half-a-million followers on Facebook alone, and a legacy print magazine that’s withstood the test of time in the challenging publishing industry. With channels that reach readers and riders when and where they want it, Horse&Rider is the gateway to the core of the Western market, driven by a passionate team of editors who’ve built careers around leaving the horse industry better than they found it. — Chelsea Shaffer 

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AUDIENCE DEMOGRAPHICS

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CAPTIVATING OUR READERS

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BY THE NUMBERS

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Magazine (published 4 times annually)

  • 70,000 subscribers

Website

  • 1,000,000+ users in 2019
  • 200,000+ pageviews each month
  • 20%+ of users in 2019 were between the ages of 25 and 34
  • 87% use mobile device

Email Newsletter (weekly)

  • 35,000+ subscribers
  • Average open rate: 21.9%

Social Media

Horse&Rider Monthly

  • 250+ subscribers
  • Average open rate: 20.4%

Horse&Rider Trail Riding Monthly

  • 100+ subscribers
  • Average open rate: 23.1%

The Ride Podcast

  • Total lifetime plays across platforms: 3,290
  • Average episode listens: 235
  • Average episode retention: 69%

#AskAnnie Podcast

  • Total lifetime plays across platforms: 5,516
  • Average episode listens: 204
  • Average episode retention: 82%
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CONTENT PILLARS

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2020 EDITORIAL CALENDAR

ISSUESPACE DUEMATERIALS DUEFEATURES

SPRING

1/24/20

1/26/20

Happy, Healthy Senior

IN THIS ISSUE
• Is Your Horse Depressed?
• Trail Ride in New Mexico
• Fighting Lyme Disease
• Finding the First Horse 

PLUS
• Feed Demystified
• Bring Cattle to Your Horse Property
• Senior Horse Health 

SUMMER

4/18/20

4/20/20

Tack/Gear, Summer Necessities

IN THIS ISSUE
• Geldings (and Mares!) That Act Like Stallions
• Summer Necessities
• Saddle Pad Science
• Bad Bugs 

PLUS
• Sensitive Sole Solutions
• Chincoteague Pony Swim
• Trail Class Warm-Up 

FALL

7/19/20

7/21/20

Great Grooming

IN THIS ISSUE
• Best Grooming Tips and Trends
• Favorite Grooming Products
• Cowboy Grooming Secrets
• Health Benefits of Grooming 

PLUS
• Avoid Zoonoses
• Ride the Smith Fork Ranch
• Developing Your Horse at His Own Pace 

WINTER

10/10/20

10/12/20

Holiday Gift Solutions

IN THIS ISSUE
• Editorial Gift Guide
• Special Gift Advertising Section
• Horse Weight Battles 

PLUS
• Reiner-to-All-Around
• The Spin 

In every issue: 

  • Training tips for all Western disciplines from trusted experts.
  • The latest health-care hot topics and reliable horsekeeping hints.
  • Can’t-miss trail-riding and travel destinations. 
  • Features about the people and issues influencing Western horse life.
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TESTIMONIALS

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Horse&Rider is the leader in quality education and information for the avid horseman or horsewoman. Its newly updated format makes it fun to read and easy to navigate. I’m proud to be a contributor to H&R and enjoy my involvement thoroughly.” Al Dunning, Multiple-event world champion trainer, coach, and sought-after clinician

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Horse&Rider has become the horseman’s magazine, full of tips and ideas for the horseman of today. I can’t tell how many times I forward or copy the articles in the Ride&Train section to my students. Horse&Rider’s veterinary articles highlight the latest and newest procedures. But I think what I really enjoy most is getting to meet new people in the industry on the pages of the magazine and reliving memories with the horseman from days’ past.” — Laurel Denton, AQHA Professional Horsewoman and successful performance-horse trainer

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CLASSIFIED ADVERTISING

Reach over 70,000 avid readers quarterly!

Classified rates:

HorseRider2019-Classified

Start as low as $3.75 per word (10 word minimum)

Perfect for selling:

  • Apparel and accessories
  • Saddle and tack
  • Books and video
  • Real estate
  • Barn and stable equipment

Contact:

Warren Wilson
Office: 760.546.1192
hr@aimclassifieds.com

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CUSTOM MARKETING SOLUTIONS

The Equine Network is the industry leader in print, online and social media—we know every type of horse enthusiast and reach every segment of the market. We provide creative and strategic advertising solutions that reach our audience across multiple platforms:

  • Native or advertorial content
  • Email blasts
  • Custom newsletters
  • Microsites
  • Retailer training
  • Sweepstakes, contests, and giveaways
  • Training with the experts: Win-a-Day series
  • Facebook and Instagram ads
  • Rich media banner ads: expandable, in-banner video, and sticky footer banner ads
  • Interstitial (pop up) banner ads
  • Video production and marketing
  • Ambassador program
  • Photo galleries
  • Surveys
  • Quizzes
  • In-house creative, execution, and promotions
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CONTACT US

HorseRider2019-MitchMiller

Mitch Miller 
Associate Group Publisher
Cell: 303.644.3782
mmiller@aimmedia.com

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HorseRider2019-MichelleAdaway

Michelle Adaway
Advertising Account Manager
Cell: 859.619.8263
madaway@aimmedia.com