Horse&Rider 2020 Media Kit
OUR MISSION
Horse&Rider provides everything the modern Western rider needs to live today’s Western horse life. We bring them training tips from top professionals and sought-after clinicians. Expert veterinarians, behaviorists, and horsekeeping professionals help them give their horses the best care possible. Stories of accomplishment and Western life inspire them to enhance their own experiences. We do this across all media platforms—in print, on social media, on HorseandRider.com, and through video offerings such as Horse&Rider OnDemand. The Horse&Rider brand strives to be the go-to source to help our audience live their best Western horse life.
NOTE FROM OUR EDITOR
Horse&Rider has spent more than half a century speaking to the soul of the horse industry, through inspiring stories that breathe life into the practical instruction and horse care that form the foundation of our horsemanship. Horse&Rider reaches horse enthusiasts across the board—from parents striving to afford that first pony for their child and figuring out how to care for it to the most active competitors in the major breed and show associations. The iconic brand boasts an active OnDemand video library, half-a-million followers on Facebook alone, and a legacy print magazine that’s withstood the test of time in the challenging publishing industry. With channels that reach readers and riders when and where they want it, Horse&Rider is the gateway to the core of the Western market, driven by a passionate team of editors who’ve built careers around leaving the horse industry better than they found it. — Chelsea Shaffer
AUDIENCE DEMOGRAPHICS
CAPTIVATING OUR READERS
BY THE NUMBERS
Magazine (published 4 times annually)
- 70,000 subscribers
Website
- 1,000,000+ users in 2019
- 200,000+ pageviews each month
- 20%+ of users in 2019 were between the ages of 25 and 34
- 87% use mobile device
Email Newsletter (weekly)
- 35,000+ subscribers
- Average open rate: 21.9%
Social Media
- 542,000+ Facebook followers
- 39,000+ Instagram followers
- 21,000+ Twitter followers
- 17,000+ Pinterest followers
Horse&Rider Monthly
- 250+ subscribers
- Average open rate: 20.4%
Horse&Rider Trail Riding Monthly
- 100+ subscribers
- Average open rate: 23.1%
The Ride Podcast
- Total lifetime plays across platforms: 3,290
- Average episode listens: 235
- Average episode retention: 69%
#AskAnnie Podcast
- Total lifetime plays across platforms: 5,516
- Average episode listens: 204
- Average episode retention: 82%
CONTENT PILLARS
2020 EDITORIAL CALENDAR
| ISSUE | SPACE DUE | MATERIALS DUE | FEATURES |
|---|---|---|---|
SPRING | 1/24/20 | 1/26/20 | Happy, Healthy Senior |
SUMMER | 4/18/20 | 4/20/20 | Tack/Gear, Summer Necessities |
FALL | 7/19/20 | 7/21/20 | Great Grooming |
WINTER | 10/10/20 | 10/12/20 | Holiday Gift Solutions |
In every issue:
- Training tips for all Western disciplines from trusted experts.
- The latest health-care hot topics and reliable horsekeeping hints.
- Can’t-miss trail-riding and travel destinations.
- Features about the people and issues influencing Western horse life.
TESTIMONIALS
“Horse&Rider is the leader in quality education and information for the avid horseman or horsewoman. Its newly updated format makes it fun to read and easy to navigate. I’m proud to be a contributor to H&R and enjoy my involvement thoroughly.” — Al Dunning, Multiple-event world champion trainer, coach, and sought-after clinician
“Horse&Rider has become the horseman’s magazine, full of tips and ideas for the horseman of today. I can’t tell how many times I forward or copy the articles in the Ride&Train section to my students. Horse&Rider’s veterinary articles highlight the latest and newest procedures. But I think what I really enjoy most is getting to meet new people in the industry on the pages of the magazine and reliving memories with the horseman from days’ past.” — Laurel Denton, AQHA Professional Horsewoman and successful performance-horse trainer
CLASSIFIED ADVERTISING
Reach over 70,000 avid readers quarterly!
Classified rates:
Start as low as $3.75 per word (10 word minimum)
Perfect for selling:
- Apparel and accessories
- Saddle and tack
- Books and video
- Real estate
- Barn and stable equipment
Contact:
Warren Wilson
Office: 760.546.1192
hr@aimclassifieds.com
CUSTOM MARKETING SOLUTIONS
The Equine Network is the industry leader in print, online and social media—we know every type of horse enthusiast and reach every segment of the market. We provide creative and strategic advertising solutions that reach our audience across multiple platforms:
- Native or advertorial content
- Email blasts
- Custom newsletters
- Microsites
- Retailer training
- Sweepstakes, contests, and giveaways
- Training with the experts: Win-a-Day series
- Facebook and Instagram ads
- Rich media banner ads: expandable, in-banner video, and sticky footer banner ads
- Interstitial (pop up) banner ads
- Video production and marketing
- Ambassador program
- Photo galleries
- Surveys
- Quizzes
- In-house creative, execution, and promotions
CONTACT US
Benjie Lemon
Publisher
Cell: 303.638.8073
blemon@aimmedia.com
Michelle Adaway
Advertising Account Manager
Cell: 859.619.8263
madaway@aimmedia.com