Horse&Rider 2020 Media Kit

OUR MISSION

Horse&Rider provides everything the modern Western rider needs to live today’s Western horse life. We bring them training tips from top professionals and sought-after clinicians. Expert veterinarians, behaviorists, and horsekeeping professionals help them give their horses the best care possible. Stories of accomplishment and Western life inspire them to enhance their own experiences. We do this across all media platforms—in print, on social media, on HorseandRider.com, and through video offerings such as Horse&Rider OnDemand. The Horse&Rider brand strives to be the go-to source to help our audience live their best Western horse life.

NOTE FROM OUR EDITOR

Horse&Rider has spent more than half a century speaking to the soul of the horse industry, through inspiring stories that breathe life into the practical instruction and horse care that form the foundation of our horsemanship. Horse&Rider reaches horse enthusiasts across the board—from parents striving to afford that first pony for their child and figuring out how to care for it to the most active competitors in the major breed and show associations. The iconic brand boasts an active OnDemand video library, half-a-million followers on Facebook alone, and a legacy print magazine that’s withstood the test of time in the challenging publishing industry. With channels that reach readers and riders when and where they want it, Horse&Rider is the gateway to the core of the Western market, driven by a passionate team of editors who’ve built careers around leaving the horse industry better than they found it. — Chelsea Shaffer

AUDIENCE DEMOGRAPHICS

CAPTIVATING OUR READERS

BY THE NUMBERS

Magazine (published 4 times annually)

70,000 subscribers

Website

1,000,000+ users in 2019
200,000+ pageviews each month
20%+ of users in 2019 were between the ages of 25 and 34
87% use mobile device

35,000+ subscribers
Average open rate: 21.9%

542,000+ Facebook followers
39,000+ Instagram followers
21,000+ Twitter followers
17,000+ Pinterest followers

Horse&Rider Monthly

250+ subscribers
Average open rate: 20.4%

Horse&Rider Trail Riding Monthly

100+ subscribers
Average open rate: 23.1%

The Ride Podcast

Total lifetime plays across platforms: 3,290
Average episode listens: 235
Average episode retention: 69%

#AskAnnie Podcast

Total lifetime plays across platforms: 5,516
Average episode listens: 204
Average episode retention: 82%

CONTENT PILLARS

2020 EDITORIAL CALENDAR


ISSUE	SPACE DUE	MATERIALS DUE	FEATURES
SPRING	1/24/20	1/26/20	Happy, Healthy Senior IN THIS ISSUE • Is Your Horse Depressed? • Trail Ride in New Mexico • Fighting Lyme Disease • Finding the First Horse PLUS • Feed Demystified • Bring Cattle to Your Horse Property • Senior Horse Health
SUMMER	4/18/20	4/20/20	Tack/Gear, Summer Necessities IN THIS ISSUE • Geldings (and Mares!) That Act Like Stallions • Summer Necessities • Saddle Pad Science • Bad Bugs PLUS • Sensitive Sole Solutions • Chincoteague Pony Swim • Trail Class Warm-Up
FALL	7/19/20	7/21/20	Great Grooming IN THIS ISSUE • Best Grooming Tips and Trends • Favorite Grooming Products • Cowboy Grooming Secrets • Health Benefits of Grooming PLUS • Avoid Zoonoses • Ride the Smith Fork Ranch • Developing Your Horse at His Own Pace
WINTER	10/10/20	10/12/20	Holiday Gift Solutions IN THIS ISSUE • Editorial Gift Guide • Special Gift Advertising Section • Horse Weight Battles PLUS • Reiner-to-All-Around • The Spin

In every issue:

Training tips for all Western disciplines from trusted experts.
The latest health-care hot topics and reliable horsekeeping hints.
Can’t-miss trail-riding and travel destinations.
Features about the people and issues influencing Western horse life.

TESTIMONIALS

“Horse&Rider is the leader in quality education and information for the avid horseman or horsewoman. Its newly updated format makes it fun to read and easy to navigate. I’m proud to be a contributor to H&R and enjoy my involvement thoroughly.” — Al Dunning, Multiple-event world champion trainer, coach, and sought-after clinician

“Horse&Rider has become the horseman’s magazine, full of tips and ideas for the horseman of today. I can’t tell how many times I forward or copy the articles in the Ride&Train section to my students. Horse&Rider’s veterinary articles highlight the latest and newest procedures. But I think what I really enjoy most is getting to meet new people in the industry on the pages of the magazine and reliving memories with the horseman from days’ past.” — Laurel Denton, AQHA Professional Horsewoman and successful performance-horse trainer

CLASSIFIED ADVERTISING

Reach over 70,000 avid readers quarterly!

Classified rates:

Start as low as $3.75 per word (10 word minimum)

Perfect for selling:

Apparel and accessories
Saddle and tack
Books and video
Real estate
Barn and stable equipment

Contact:

Warren Wilson
Office: 760.546.1192
hr@aimclassifieds.com

CUSTOM MARKETING SOLUTIONS

The Equine Network is the industry leader in print, online and social media—we know every type of horse enthusiast and reach every segment of the market. We provide creative and strategic advertising solutions that reach our audience across multiple platforms:

Native or advertorial content
Email blasts
Custom newsletters
Microsites
Retailer training
Sweepstakes, contests, and giveaways
Training with the experts: Win-a-Day series
Facebook and Instagram ads
Rich media banner ads: expandable, in-banner video, and sticky footer banner ads
Interstitial (pop up) banner ads
Video production and marketing
Ambassador program
Photo galleries
Surveys
Quizzes
In-house creative, execution, and promotions

CONTACT US

Benjie Lemon
Publisher
Cell: 303.638.8073
blemon@aimmedia.com

Michelle Adaway
Advertising Account Manager
Cell: 859.619.8263
madaway@aimmedia.com