This morning, I read an article on Mashable that previewed a new subscription model backed by five major publishers that'll give users all-you-can-read subscriptions to popular publications for $10 or $15 a month. The less-expensive plan garners you access to monthlies like InStyle, Vanity Fair, and Esquire, and the higher-priced one adds in access to weeklies like Sports Illustrated and Time.
There's a lot of talk about moving to the tablet in our offices. Horse&Rider is currently available on the iPad, Kindle, and Nook devices. Do you read H&R?or other periodicals?on a tablet? What would you think about an all-access pass to all of the Equine Network titles on a device, rather than holding subscriptions to each print magazine?
It's not yet a reality, but it's something we have to keep in the backs of our minds when planning future editorial calendars and mapping the magazine's future. Just like bloodlines, training, and horse care, technology in the publishing world is ever-changing. We want to be sure that you're getting the essential horse-life information that we provide how you want to receive it, and in the most efficient way possible.