By Jennifer Paulson, Managing Editor
Earlier this year, Wrangler sponsored a contest to choose the Ultimate Cowgirl. Entrants posted their photos and stories of why they should be chosen, and then Wrangler let the fans cast votes to choose the finalists?just like we’re doing in the 2013 Your Horse, Your Life contest, sponsored by Weaver Leather.
Here, the Wrangler Ultimate Cowgirl, barrel racer and breakaway roper Alissa Bursson, discusses what her role entails, as well as how she solicited votes to make her a finalist. Use her tips to help your campaign in the Your Horse, Your Life voting phase!
H&R: How did you react when you found out you won the contest? What’s your job as the Ultimate Cowgirl?
AB: When they told me I won the contest, it was a dream come true. I was really excited. My job is to represent the Wrangler Ultimate Riding Jean line, which includes the Q-Baby, the Shiloh, and the Cash. The Q-Baby has been my go-to jean since it was introduced?I still have my first pair! I wear the jean all the time anyway, but it’ll be my job to show it off at the rodeos and barrel races I go to, and also to appear in print ads that’ll appear in magazines like Horse&Rider.
H&R: What’s your #HorseProud moment?
AB: My proudest moment was with my horse Frisbee.?We’d just returned from a rodeo in Shawnee, Oklahoma, and I knew something wasn’t right with her. After X-rays, the vet said she’d be able to compete at the Little Britches Rodeo finals a week later, but she wouldn’t ever be 100-percent. Her injury would keep her from ever being at the top. I did everything I could to help her, and we were in the top 12 in her first run at the Little Britches finals, and I was happy and proud. Then we won the second round by a tenth of a second?the fastest time of the entire finals. The crowd was cheering. I couldn’t believe that she had that in her, in spite of her injury. I had no idea we’d be able to win a round. We came back in the short round and finished sixth?in the world. She taught me that nothing could limit my dreams.
H&R: What advice do you have for entrants in our Your Horse, Your Life contest to rack up more votes?
AB: First of all, if your Facebook profile is public, make sure it reflects positively on you. Post videos of you and your horse and other stories to go along with your entry. You can be sure that people who don’t already know you will look you up, so make sure what they see reflects you and your love of horses. Second, when you’re at horse events, let everyone know that you’re entered in the contest and need their votes. I told strangers about the Ultimate Cowgirl contest and why I should be a finalist. I asked them to pull out their phones and vote on the spot. It gets easier the more you do it, so don’t be afraid to be honest and put yourself out there!
Voting for the Your Horse, Your Life contest starts on September 17. Be sure to enter here before September 12, then start your campaign for votes to become one of the five finalists!